With frequent updates on search engines, it is becoming difficult to optimize website for SEO. If you have worked on search engine optimization, then you would agree that SEO optimization is a very time-consuming process.

But, there is good news for all you guys, who are seeking to rank their web pages higher on Google or any other search engine, i.e. content optimization in SEO is easy, if you follow the right method to run your SEO campaign, Google will willingly lift you to the first page.

What are those correct content optimization strategies?

If we mainly focus on search engine optimization in Google, it changes algorithm frequently, but if we can manage SEO according to those algorithms you can win the race. In this post by Kreo Web, you will get to know the exact strategies you should execute to rank higher in Google.

What is SEO Optimization and How it Works?

For those who don’t know, SEO stands for Search Engine Optimization. It basically means optimizing or utilizing your content to rank higher and higher in Google SERP (Search Engine Result Page).

It requires relevant content that can help users searching for a particular topic under your niche. A relevant content that can solve the user’s query is a must for content optimization in SEO.

SEO Optimization Tricks in 2020

In 2019, with so many changes and updates in Google SEO, it is necessary to follow these tricks to get a higher ranking in 2020’s SERP.

#1. Keyword Research

Keywords are the terms or queries that people search for, in search engine. If you want to do SEO for websites, then keyword research is always the first step to start with.

Keyword research means to find the words user use to search their queries and then, to use those keywords to optimize your content.

What You Can Do?

You can find keywords from several keyword research tools such as Google Keyword Planner, Ubersuggest, SEM Rush, etc. Another effective method to search for a keyword is to find keywords in the suggestions given by Google when you search with any term.

#2. Latent Semantic Indexing (LSI)

SEO optimization strategies

LSI means using more than one keyword relevant to your content and focus keyword for SEO. The basic idea is to optimizing content with multiple relevant keywords, rather than just using one focus keyword.

Using keywords for SEO in 2020 will be changed, because content optimization in SEO needs to be optimized with more than one keyword, here, the LSI method comes to work. According to search engine optimization techniques using LSI keywords to optimize content is very effective.

What You Can Do?

You can use tools like LSI Graph, LSI Keyword Tool, Ubersuggest, etc to get more than 100 synonyms of your focus keyword.

#3. Google’s Webmaster Tool

Google’s webmaster tool is now known as Google Search Console, which is a very useful tool when it comes to SEO. The main work of this tool is to check the status of your website in SERP and it also gives a detailed analysis of your website errors.

Another feature of this tool is, it shows keywords that are giving you better impressions and clicks.

What You Can Do?

If any page of your website has a crawling error, it is a bad sign for SEO optimization. By checking such pages in Search Console, you can repair those pages. You can also optimize your content with keywords that are bringing you more impressions and clicks by increasing their density.

#4. Keyword Placement

Keyword placement

Do you know that Google’s bot crawls your website frequently after a few days? While crawling, it watches for relevant keywords in your content, especially in its favorite places. It is necessary for you to know those places.

Keyword placement means placing your keywords in the right places so that when bot comes to crawl your website, it can understand your website’s content and take it to a flight to land on the first page.

What You Can Do?

Managing SEO keywords is not a very difficult task, the main places you should put your keywords are :

  • Title tag
  • First Paragraph of your Content
  • Headers
  • Multiple locations in content
  • Image alt attribute
  • Meta description
  • URL of your website
  • Conclusion of your content.

#5. Snippet Optimization

search engine optimization google

A snippet is the link preview of your web page shown in Google results page. Optimizing your snippets for search engines is necessary, but at the same time, it is also necessary to use an attractive snippet so that visitors can click through that link.

Snippet consists of three important things to focus to get an SEO optimized content, i.e., title, URL and Meta description. It is one of the main methods in on-page SEO to optimize your content both for search engine and user.

What You Can Do?

To get a fully optimized snippet you should optimize title, URL and Meta description by placing keywords in each of them.


#6. Image Optimization

Content optimization in SEO

Users interact more with a website containing images than a simple text website. While crawling your website, Google bot looks for optimized images in your content. Google will always give priority to a website with well-optimized images than a website with zero images.

What You Can Do?

Optimizing your image by adding keywords to alt attribute, title and tag of each image is the only way to make Google understand what your image is about so that you can get an SEO optimized content and get high rank on Google images. Another strategy to optimize image is compressing the image by image optimization tools which will also help in improving your site speed.

#7. Niche Website

SEO optimization for search engines

SEO optimization in 2020 will be more focused on a niche than a general website. According to the Google Hummingbird update, Google gives more priority to a niche website that stays around a single topic, than a website that focuses on multiple topics.

What You Can Do?

Find the niche you want to work on, cover everything under that niche by adding relevant content and products to your website.

#8. Trending Contents

content optimization n SEO

If you have a trending content and a content anyone is not searching for, what do you think, which one will get more visitors?

Obviously, a trending content.

To get an SEO optimized content it is always better to work on the content that people are searching for because it will make easier for you to know what user wants from this content, what are the best keywords, how others are delivering this content, etc.

What You Can Do?

You can find trending contents in tools like Google Trends, Ubersuggest and Buzzsumo, where you have to put a search term and they will show trending content ideas that users are searching for.

#9. Website Analysis

SEO optimization techniques

To execute best SEO optimization strategies in 2020 your website should be both user-friendly and SEO friendly because your website should satisfy both the search engine and user to get higher ranking in SERP.

Also, check, whether your website is mobile-friendly or not, as the number of mobile users is increasing, it is necessary to have a mobile-friendly website.

What You Can Do?

Audit your website’s SEO by using tools like Google search console, Woo Rank, SEM Rush, etc to analyze SEO for websites.

#10. Competitor Analysis

Website analysis services

If your competitors are ranking high and getting more visitors than you, then they might be doing something good in SEO optimization by targeting better keywords and audience. Analyzing how your competitor is optimizing for search engines can help you rank better.

What You Can Do?

Analyze how your competitors are optimizing their website, what are the keywords they are ranking for, how many visitors they are getting, etc. You can use tools like Ubersuggest (free tool) and Ahrefs (paid tool) to analyze your competitor’s SEO.


Once you have created a website it is very important to perform its SEO optimization in the right way. Ignoring this can be really harmful to your website at present as well as in the long run. It is very important to make your website eligible for the web, by optimizing for search engines.

Above mentioned are some of the best steps proved by SEO experts worldwide, which you should definitely follow to get higher ranking in Google SERP.

How Kreo Web Works on Website Optimization for Search Engines?

Kreoweb is a leading website design and SEO company in Toronto and Mississauga, providing website and SEO services in Toronto and Mississauga. With our experienced SEO team, we improve the quality of your SEO optimization in search engines.

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