Every blogger writes and uploads blogs so that they can generate traffic to their website. What everyone thinks is, uploading awesome content on the web can give them huge blog traffic. However, it’s not that easy to increase blog traffic organically.
If you are clear with two points, first, why traffic will come to your website and second, how traffic will come to your website, then you are definitely going to drive a huge amount of blog traffic. That’s why this blog is focused mainly on these points.
In this post by Kreo Web, you will get to know about the best strategies to increase blog traffic organically and how you hold your blog visitors.
How to Increase Blog Traffic?
Here are the 6 best strategies that will help you in generating blog traffic in 2019 & 2020.
1. Write on Topics that are Trending
Putting efforts on blogs that are not trendy is useless because nobody is searching for such blogs. However, this is the first and most basic point you should be clear on before writing a blog that will generate visitors. To increase your blog traffic, first, you should know about the traffic on the web.
You should know about people who show interest in your industry and what they are searching for in the web. Once you find out the topics that are most trending among the traffic you want to target, you should start writing blogs on those topics.
After this, you should know how to write an awesome blog. Here are the most important points you should look upon before writing a blog,
- Be Strategic
Be strategic while writing your blog. Being strategic about content writing and content marketing is very necessary before you write a blog. Your strategy should mainly focus on the flow of your content, points on your content & keyword placement of your content.
- Be Relevant
The second most necessary point while writing a blog is sticking to the topic of your blog. Never try to cover irrelevant topics on your blog. Visitors will never read your blog if they find something irrelevant to the topic. That’s why every point in your blog should be relevant to the topic of your blog.
- Be Thorough
Writing a thorough blog or detailed blog means, writing a blog which covers everything under the topic of your blog and try to give your best. After all, this will help you to beat others in the competition.
For example, if you are writing a blog about SEO then cover every detail about SEO, everything about on-page SEO and off-page SEO. What this will do is, this will reduce the bounce rate and will increase the engagement of the visitor.
2. Optimize Your Blog
Here comes the most important point that plays a major role in increasing blog traffic. Optimizing or SEO helps you to rank your blog on 1st page and once you get success in ranking your blog on Google, it will automatically increase blog traffic.
However, optimizing blog and ranking your blog on the 1st page of Google is not easy. It requires the most effort and it’s a very time-consuming process but at the same time, it is very necessary to optimize your blog.
If you follow the right strategy then you can definitely get success in ranking your website to the 1st page of Google. Here are the points you should keep in mind to optimize your blog and generate blog traffic.
- Use Long-Tail Keywords
Keywords play an important role when it comes to optimizing a blog. It is the keyword that people type in Google and it is the keyword that Google detects first. Without keywords, Google will never understand when and where to show your blog.
When you are choosing keywords for your blog try to pick some long-tail keywords instead of short keywords. Long-tail keywords are those keywords that are made from two or more short keywords. For example “fashion trends” is a short keyword but “fashion trends for men and women in 2020” is a long-tail keyword.
- Use LSI Keywords
LSI or Latent Semantic Indexing means using multiple keywords that are close to one focus keyword. There is not one keyword to reach your blog and people can use any keyword to search on Google, therefore your blog should be ready to rank for at least 2-3 keywords.
Instead of blindly filling your blog with one keyword (which is spamming) you can pick multiple keywords and place them in different parts of your blog.
- Optimize Blog Images
Google Images is another source from where you can get a good amount of visitors to your blog. Therefore you should optimize images in your blog so that they can rank on Google images and you can increase blog traffic through your blog images.
- Optimize for Mobile & Speed
Users not only surf the internet through computers, in fact, nowadays users prefer mobile more than computers to surf the internet. Therefore, the website in which your blog is uploaded should be mobile friendly.
Websites with low speed have a high bounce rate. Users don’t stay on a website that takes more than 5 seconds to load. Therefore, you should also focus on optimizing your website’s speed.
3. Promote Blog to Increase Traffic (Free)
If your blog is new, then visitors will not come on their own, therefore, you have to reach the users who are likely to visit and read your blog. Here promoting your blog becomes very important.
- Share it on Social Media
Social Media platforms like Facebook, Instagram and Pinterest are the best place to generate free blog traffic. Large numbers of websites are following this step to increase blog traffic and you should also follow this strategy to get good quality of blog visitors. What you have to do is post a preview of your blog with the URL that links to your blog.
- Mention Other Blogs
This is one of the most effective but time-consuming strategies to increase blog traffic for free. When you feature other blogs on your blog you can mail them and let them know that you have featured them on your blog.
After this, if they like your blog then they will show up on their website or social media that you featured them. This will help you to generate visitors from other blogging websites.
- Use Quora to Generate Blog Traffic
Quora is a forum-posting site and it is the best place to post a summary of your blog and generate good quality of blog traffic. What you have to do is answer questions in quora that are related to your blog and give a link to your blog.
- Join Groups on Facebook
Joining social groups in facebook and sharing your post in such groups is a very effective way to increase a good amount of blog traffic. What you have to do is, you have to join groups that are related to your industry and share your facebook posts that are linking to your blog.
4. Promote Blog to Increase Traffic (Paid)
- Boost Your Post on Facebook
As we have mentioned earlier, social media platform like Facebook is the best place to promote your blog. If you want more visitors in less time then free tricks to drive blog visitors will not work. For such reasons, you should definitely turn your hands to facebook paid promotion.
Facebook gives the option of boosting a post on facebook and so that you can reach a targeted audience. Here you can select an audience that is more likely to show interest in your blog and start your promotion by paying the amount you would like to spend for promotion.
5. Create Backlinks to your Blog
Backlinks play a very important role in the SEO of your blog. In fact, it is one of the most dominating factors that help you to rank your blog on the top of Google Index. You should never ignore creating backlinks and you should also never stop creating backlinks.
Quora is one of the best platforms to generate both backlinks and traffic for a new blog and the most important thing is you get both good quality backlinks and good quality traffic for free.
How to Hold Your Blog Visitors?
Once you get success in increasing blog traffic it is very necessary to hold that traffic. It makes your blog more valuable in the eyes of Google. If visitors like your content then Google starts ranking your blog higher and higher.
Here are some crucial points that can help you hold or retain your blog visitors.
- Add attractive images to your blog.
- Maintain relevancy to the topic
- Be strategic when you are writing your blog.
- Add a subscription form in your blog.
- Send an e-mail to your subscribers every time you upload a new blog.
Implement these strategies and your blog will keep improving day-by-day on the web which will automatically increase blog traffic.