If you have been using Instagram like a normal social media app for the past few years, then you might have observed that Instagram is more addictive, interactive and user-friendly than other social media platforms. The number of active users on Instagram has increased rapidly, therefore, small and large brands are turning towards Instagram Marketing in 2020 and using Instagram for business.
Using Instagram as a tool for business can be a very good strategy to increase brand awareness, targeting the right customer, creating good customer engagement and earning a profit. Instagram accounts for business are growing day by day and they are earning a bunch of profit running a business on Instagram.
In this post by Kreo Web, you will get to know how to use Instagram for business with the best tips to run a successful Instagram business.
Reasons to Run Business on Instagram
- Instagram’s growing market share which beats other social media platforms.
- Growing numbers of active user on Instagram.
- Instagram Marketing in 2020 will give you more loyal customers.
- Good customer engagement.
- You can target the right customer in Instagram marketing.
How to Utilize Instagram for Business?
Here are the 8 best strategies that you should follow for a successful Instagram business.
#1. Create an Instagram Account for Business
Before starting a business on Instagram always remember to create a business account on Instagram. A business account is different from a personal or private Instagram account. When you have a business account, a designated category or title is given to your account, which clears what your account is about.
Always keep in mind to choose the right category and sub-category of your business because only on the basis of that, Instagram will read your business type and also show your account to the right customers.
#2. Use Instagram Stories to Increase Customer Engagement
Instagram is a very good platform to increase customer engagement online. Your customers are always excited to know behind the scenes in your business. Sharing day to day work of your business is a very good way for customers to interact with your business. This also increases the customer’s loyalty.
According to Instagram experts, accounts that update stories daily are more likely to get well optimized than other accounts which are not active on stories. Therefore, while using Instagram as a business tool you should definitely upload stories to create a successful Instagram business account.
#3. Make the Correct Use of Instagram Bio
According to experts and reports, accounts that update their bio, description and website link frequently are more likely to get optimized and get more website traffic. Instagram bio is the first thing user interacts with after visiting your Instagram business account, therefore it is very important to add a relevant and attractive bio for your Instagram business account.
Most of the businesses using Instagram for their online presence, update their description and posts on a daily basis. This also makes your customer feel lucky to follow your business account as they become the first to know about new posts and products.
#4. Share Attractive and Relevant Posts
If you want to create a business using Instagram, then you should always take care of the posts you share. Instagram is all about visual posts. While sharing Instagram posts for business, you should upload posts that can grab the attention of visitors.
Posting relevant Instagram posts under your niche is an effective strategy while using Instagram for business. This is because, when people following your business niche on Instagram, interact with your posts, then Instagram gets the data of the right customers for your business account.
#5. Use #hash-tags to Expand Your Reach
When you use hashtags in the caption of your Instagram posts, it shows your posts to a wide range of people following that particular hash-tag post category. This can also increase daily visits to your business account and also increase followers. Instagram allows you to add up to 30 tags in each post.
This strategy is one of the best strategies to increase your business on Instagram which costs you $0. When an online strategy that can give you a customized worldwide reach for free, then you should never ignore it.
#6. @Mention others on your Posts and Stories
Another free feature using which you can get partners and influencers for increasing your brand awareness or increasing your post’s reach is mentioning others account on your Instagram posts and stories. What you have to do is: use ‘@’ before the username of the account you want to mention.
#7. Use Instagram Live
Now when you are well known with IG stories for business, another more interacting thing you can do is go live on Instagram. It is similar to stories but it is a story of live video that you record. Sharing live stories on your Instagram account can increase the good quality of customer engagement by taking them behind the scenes.
According to popular reports, people on Instagram find live stories more attractive than normal stories.
#8.Use Influencer Marketing
Influencer marketing is the most trending form of digital marketing in today’s world. In this form of marketing, any social media influencer that relates to your niche can promote your products or posts in their stories or feed, by charging a cost from you.
Instagram is the biggest platform for influencers where they get a large number of loyal followers. Instagram has developed as the best social media platform for influencer marketing from the past few years. This is one of the best strategies to get a successful business when you use Instagram for business
If you are active on social media then you will agree on how the number of active users on Instagram has increased in the past few years. Instagram is now developing as a giant platform for business marketing, where you can run your business successfully if you follow the right strategies and methods.
In the post written above, you will get to know “how to use Instagram for business”. By following the above-mentioned steps you can increase your business on Instagram effectively. Every step mentioned is very effective to run a successful business on the best social media platform.