Digital Marketing Strategy for Start-Ups (in 2020)

At the present marketing landscape, it is very important to take your business online if you are going to launch a new startup. Taking your business online is a very good idea to get the right customers in 2019 & 2020 for which you should follow the right digital marketing strategy.

Is it enough, just to take your business online?

Never, taking your business online is never enough to get success in the online market. If you are well known of the online market, then you will agree 90% of online startups fail just because they lack the right internet marketing strategy. What you need to do is follow the right digital marketing strategy that can bring profit to your business.

In this post by Kreo Web, we will show you how to create a digital marketing strategy in 2020, so that your startup can turn into a profitable business and can create a good online reputation.

Also Read: Best Digital Marketing Tools in 2020

Definition of Digital Marketing

Digital Marketing is a process of marketing using popular web platforms like search engines, social media, emails, etc. to build an online reputation of your business. Unlike, traditional marketing, the main advantage of digital marketing is that you can reach the right and potential customers who are also looking for the product or service you provide.

However, promoting your business online is never enough. Many startups face a high loss even after adopting online marketing for their startups. If you are going to run a startup in 2019, it is very necessary for you to go with the effective digital marketing strategy for your product or services.

Effective Digital Marketing Strategy for Business in 2019

#1. SEO

Search Engine Optimization or SEO is basically a process in which you optimize your website and its content so that it can rank higher in search engine result pages organically. It was important 10 years back, it is important at present and it will be important even 10 years later. Also agreed by top digital marketers of the world, that to create a good online reputation of your business, you should never ignore SEO.

What You Can Do?

SEO is the most necessary and effective digital marketing strategy for improving your online presence. The main thing you have to do is never quit on optimizing your website. To know more about SEO, you can read the article by Kreoweb on SEO Optimization.

#2. SEM

Search Engine Marketing or SEM is basically a paid online marketing strategy for products or services in which you generate leads to your business by running paid ad campaigns on search engines like Google and Bing. This digital marketing strategy is best when you are ready to spend a good amount for your marketing to get fast leads or sales.

What You Can Do?

Run text and display ads on popular search engine like Google using Gooogle Ads. Keep in mind to use the best keywords relevant to your business which you also get in the Keyword planner. Check how your competitors are running their ad campaigns on Google and what keywords they are focusing on.

#3. Responsive Landing Pages

A responsive landing page means a page that can easily run on desktop, mobile, and tablet. When users, clicks your ad on Google they should visit on a landing page that contains everything relevant to your ad. Users can use any device to land on your website’s landing page, therefore it is very necessary to have responsive, attractive and relevant landing pages.

What You Can Do?

Create attractive and user-friendly landing pages so that user can fill your sign up form and click the sign up so that you can get a lead. You can use tools like Instapage and Leadpages to create beautiful and responsive landing pages.

#4. Sign Up Pop-Ups

Pop-ups are a very good idea to get data on potential customers. They are used so that the user can get more engaged with your website and if interested they can give their email id. But at the present time, there is a very less chance, that visitors will fill up their email id on pop-ups.

What You Can Do?

Before creating a pop-up, you should think why users will get engaged with it. What you should do is create pop-ups that are interesting or can give some reward to your users. If you give them something interesting they will definitely give their email id which you can further use for remarketing and email marketing. If you are working on a WordPress website then, Layered Popups & Ninja Popups are the best plugins to install.

#5. Email Marketing

Email Marketing is one of the best internet marketing strategy to engage with customers and also for retargeting potential customers. After getting e-mail ids of your potential customers from different sources, you can send them newsletters, new product updates, offers, etc. What this will do is, it will help you to create brand awareness and a good relationship with your customer.

What You Can Do?

Email automation is the most popular strategy for email marketing. You can use tools like MailChimp, Aweber, Drip, etc. to create automated email campaigns and other email marketing campaigns.

#6. Social Media Marketing

SMM or Social Media is the only platform in the web which has the maximum numbers of active users. Running marketing campaigns on social media is the best digital marketing strategy for brand awareness and targeting the right customers who are mostly present on social media.

What You Can Do?

Run ad campaigns on social media platforms where you think you will get the right customers for your business. Instagram and Facebook are the most popular platforms to run sponsored ads because they have the most number of active users. Just go to Facebook Business Manager to run your campaigns on both Instagram & Facebook.

#7. Remarketing Strategy

Remarketing is one of the most trending and effective digital marketing strategy to generate leads. In this process, you target those customers who have earlier engaged with your website or social media page, ads, etc. but didn’t took any action like buying products or filling the contact form. Such customers are known as potential customers. Retargeting them by social media, emails, Google ads is a good idea to get new leads.

What You Can Do?

You can run remarketing campaigns on Facebook and Instagram from Facebook Ads Manager, on other websites by creating display ads from Google Ads and also by email marketing.

#8. Video Marketing

Video marketing is a modern-day online marketing strategy where you run video ads on different ad platforms. Nowadays video marketing strategy is a very important aspect for successful internet marketing campaigns. Users like engaging with videos more than simple texts or images.

What You Can Do?

If your service or product can be best presented with a video then you should definitely go for video marketing on youtube. Youtube is the best platform to run video ads because of a large active audience which gets engaged with videos every time they are on youtube. However, running video ads on social media platforms is also a good online marketing strategy for your business.

#9. Viral Marketing

Viral Marketing is the best digital marketing strategy for brand awareness and to grow the interest of your product or service among the users. Yes, it can give a good amount of reach to your ads but it is very difficult to make your ads viral. A post on social media only gets viral when people found it interesting and rare.

What You Can Do?

The first point you should remember is, your ads can never get viral if it directly reflects your business. If you also want to make your ads or posts viral, then they should reflect the following:

• Social Issue
• Trending Social Topic
• Emotional content
• Social Message

Conclusion

To make your startup successful, it is very necessary to take your business online and follow the right digital marketing strategy so that you can beat others and win the race of online business. In fact, in such a huge competition it is very much necessary to follow the right internet marketing strategies, just to stay alive in the competition.

To help startups gain ground in the online market, Kreoweb brought you the best digital marketing strategies in 2019. Execute the above-mentioned internet marketing strategies for startups to boost your sales and make your startup successful.